Berg Departs Agency World in Pursuit of Publishing

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John Berg, executive vice president and managing director of Omnicom Group Inc.'s BBDO Worldwide will soon become group publisher in charge of all titles at Wenner Media Inc., New York, which publishes Rolling Stone, Men's Journal and Us.


Berg, 37, was reportedly tapped by WMI for his brand management expertise even though he has no formal experience in magazine publishing or circulation management.


Magazines have come under increased pressure in recent years to develop more integrated marketing campaigns that leverage better co-branding, event management and celebrity-driven activities in pursuit of readers.


Calls to BBDO Worldwide and Wenner Media by <I>DM News<I> were not returned by press time.
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