May 30, 2000
Bepaid.com Selects Agency for July Campaign
Bepaid.com, New York, selected Stein Rogan and Partners for a $15 million offline and online advertising campaign to establish the company's brand. Bepaid.com is an online media company that pays users to view advertising. The company gives consumers control over which ads they view after providing demographic, product affinity and personal interst data.
The campaign for Bepaid will debut in July and is budgeted at $15 million.