Bepaid.com Selects Agency for July Campaign
The campaign for Bepaid will debut in July and is budgeted at $15 million.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.