BeNOW Touts smartFOCUS Implementations

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Database marketing services provider BeNOW announced the implementation of the smartFOCUS Intelligent Marketing Suite with several clients yesterday, including Tower Records, Good Guys and Equifax Marketing Services.


BeNOW, Wakefield, MA, announced the partnership with UK-based marketing software and analytical solutions company smartFOCUS in July. The deal lets BeNOW use smartFOCUS' smartMARKETER Intelligent Marketing applications as a component of BeNOW's hosted database marketing solution. It also permits BeNOW to resell smartFOCUS software in the United States.


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