BeNOW Teams With smartFOCUS
The agreement lets BeNOW use smartFOCUS' smartMARKETER Intelligent Marketing applications as a component of BeNOW's hosted database marketing solution. It also permits BeNOW to resell smartFOCUS software.
Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.