BeNOW Teams With smartFOCUS
The agreement lets BeNOW use smartFOCUS' smartMARKETER Intelligent Marketing applications as a component of BeNOW's hosted database marketing solution. It also permits BeNOW to resell smartFOCUS software.
Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.
Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.
Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.