BeNOW Teams With smartFOCUS
The agreement lets BeNOW use smartFOCUS' smartMARKETER Intelligent Marketing applications as a component of BeNOW's hosted database marketing solution. It also permits BeNOW to resell smartFOCUS software.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
MyAcxiomPartner.com enables simple campaigns for social and mobile channels.