BeNOW Selects Unica to Manage Campaigns

Share this article:
Unica Corp. was expected to announce today that BeNOW, a marketing technology company, selected Unica's Affinium to manage its campaigns across multiple channels.


According to both companies, Unica's Affinium will allow Wakefield, MA-based BeNOW to offer a CRM and cross-channel marketing service to companies that want to integrate Web-based marketing initiatives and e-mail with traditional channels, such as catalogs, direct sales and inbound and outbound telesales.


BeNOW will offer Affinium to national brands across vertical markets such as business-to-business industrial distributors, automakers, consumer packaged goods, high technology, telecommunications and some of the world's largest financial institutions from banking to insurance.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.