Bennett Kuhn Varner Lands Prudential Carolina

Share this article:
Prudential Carolina Real Estate, the No. 1 real estate broker in South Carolina, awarded its $1.5 million account to Bennett Kuhn Varner, Atlanta.


The agency will create two direct marketing campaigns for the Charleston, SC-based client. The first is designed to increase the number of listings in South Carolina while the other will be meant to attract and hire skilled agents.


Prudential's 850 agents and 15 offices in South Carolina represent more than 1,500 properties for sale in the Charleston area, with prices ranging from $100,000 to $5 million-plus.


The 24-year-old Bennett Kuhn last year posted billings of more than $58 million from clients like Dirt Devil, Black & Decker for its Applica brand, Cingular Wireless, EarthLink, Six Flags Theme Parks and some American Red Cross chapters.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.