Benetton Group Selects MicroStrategy

Share this article:
Business intelligence software provider MicroStrategy Inc., McLean, VA, said yesterday that the Benetton Group is using its MicroStrategy Business Intelligence Platform to anchor its Web-based reporting system, which analyzes sales and merchandising information.


The Benetton Group manufactures a number of casual apparel and sportswear lines, including the United Colors of Benetton, Sisley, Playlife and Killer Loop brands.


The Commercial Reporting project, developed by Benetton Group and MicroStrategy partner SoftQuattro, will enable Benetton's end users across its global commercial office locations to analyze sales activity, as well as monitor customer orders and their delivery, via a Web browser.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings