Benchmarking e-mail response metrics
Liz Bross, VP, digital interaction, Harte-Hanks
April 01 2008
In the first half of 2007, the travel and hospitality and entertainment industries received the highest delivery, open and click-through rates of the 13 industries monitored by the Harte-Hanks Postfuture Index, a periodic e-mail benchmarking monitor.
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