Benchmark Email joins ESPC

Share this article:

Benchmark Email has joined the Email Sender and Provider Coalition in a move to reduce spam and address e-mail deliverability issues.

In addressing e-mail issues, Benchmark Email, Long Beach, CA, joins such longtime ESPC members as aQuantive, Experian's CheetahMail, Constant Contact and Goodmail Systems.

"Benchmark Email is proud to join forces with the ESPC, a forward-thinking committee that tackles one of the biggest issues facing our sector today: deliverability," said Curt Keller, CEO of the Benchmark Internet Group. "We believe that by formally joining the ESPC, our customers will reap the benefits. These will include improved delivery, fewer spam complaints and better response to campaigns."

The coalition requires that members adhere to a set of e-mail marketing guidelines, which address a broad spectrum of industry topics including customer expectation and unsubscribe issues. One of the ESPC's directives is to encourage e-mail subscribers to double opt-in.

Benchmark Email's joining comes as the ESPC grows its membership. Other recent members of the ESPC are Alterian and Progressing Markets. Both companies joined the coalition this past spring.

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Blame Canada? CASL Leads to SPAM in the Short-Term

Blame Canada? CASL Leads to SPAM in the ...

In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.