Most Recent Articles by Ben Ardito
The presents have all been unwrapped. The fruitcakes have all been eaten. And now, e-mail marketers wait with trepidation to see what challenges 2009 will bring. Certainly the recession will require you to be more creative with your programs, more attentive to your list, and better prepared to justify your budget. It's enough to make anyone want to sing the post-holiday blues.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.