Ben Ardito

VP Account Services, e-Dialog

Most Recent Articles by Ben Ardito

Avoiding the post-holiday e-mail blues

The presents have all been unwrapped. The fruitcakes have all been eaten. And now, e-mail marketers wait with trepidation to see what challenges 2009 will bring. Certainly the recession will require you to be more creative with your programs, more attentive to your list, and better prepared to justify your budget. It's enough to make anyone want to sing the post-holiday blues.

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