Belo Begins 'My News' Personalized E-Mail Service
Dallas-based media company Belo said its Internet subsidiary, Belo Interactive Inc., has teamed up with Strategy.com to start My News, a free personalized local news and information service delivered by e-mail.My News, which can be delivered to mobile phones, facsimile machines or pagers, provides news headlines, sports, technology, business, politics and entertainment news, the company said. It also offers breaking news alerts and global and international news via e-mail.
The service can be personalized, Belo Interactive said, including when and how the service is delivered.
"This service can drive traffic to Belo Interactive's properties," said Nicholas Weir, president and chief operating officer at Strategy.com, a provider of one-to-one personalized messaging services.
Users can sign up for the service at Belo's dallasnews.com and kvue.com Web sites. Other Belo properties are scheduled to offer the My News service later this year.
My News is the fourth content channel Belo has offered in conjunction with Strategy.com. The others include My Finance, My Weather and My Traffic.
Belo owns 17 television stations and four daily newspapers, including its flagship, The Dallas Morning News. Its Belo Interactive subsidiary operates 35 Web sites
