Belo Begins 'My News' Personalized E-Mail Service

Share this article:
Dallas-based media company Belo said its Internet subsidiary, Belo Interactive Inc., has teamed up with Strategy.com to start My News, a free personalized local news and information service delivered by e-mail.


My News, which can be delivered to mobile phones, facsimile machines or pagers, provides news headlines, sports, technology, business, politics and entertainment news, the company said. It also offers breaking news alerts and global and international news via e-mail.


The service can be personalized, Belo Interactive said, including when and how the service is delivered.


"This service can drive traffic to Belo Interactive's properties," said Nicholas Weir, president and chief operating officer at Strategy.com, a provider of one-to-one personalized messaging services.


Users can sign up for the service at Belo's dallasnews.com and kvue.com Web sites. Other Belo properties are scheduled to offer the My News service later this year.


My News is the fourth content channel Belo has offered in conjunction with Strategy.com. The others include My Finance, My Weather and My Traffic.


Belo owns 17 television stations and four daily newspapers, including its flagship, The Dallas Morning News. Its Belo Interactive subsidiary operates 35 Web sites


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.