BellSouth Scores Court Victory Against Rival

Share this article:
A judge ruled in favor of BellSouth against a rival telecom carrier it claims used misrepresentations in telemarketing pitches aimed at enticing away its customers, BellSouth said yesterday.


U.S. District Court in Atlanta ordered a preliminary injunction against Macon, GA-based Access Integrated Networks, citing "widespread" and "ongoing" improper conduct by Access sales staff, BellSouth said. BellSouth has accused Access of claiming to be a BellSouth affiliate and marketing products under the BellSouth name.


Access blamed the activities on a telemarketing contractor. A federal judge previously rejected BellSouth's push for a restraining order against Access because any misrepresentations had stopped.


BellSouth decided to continue pursuing legal action against Access anyway. In the injunction, the judge ruled that Access' marketing activities had created confusion among consumers and barred Access from claiming affiliation with BellSouth.


Access has countersued BellSouth, claiming that BellSouth telemarketers told Access customers that Access was going out of business and that they should switch carriers or risk losing phone service.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.