Bell & Howell's Powersports Unit Added to B/R/C Client Base

Share this article:
Marketing and advertising B/R/C Marketing Inc., Dayton, OH, won an account from the Powersports Division of information retrieval systems firm Bell & Howell Co.


Account billings were not disclosed.


B/R/C is developing direct mail programs to find leads for Powersports' sales reps, and the agency also is putting together Powersports collateral material. Powersports makes electronic business management systems for motorcycle, marine and recreational vehicle dealerships. B/R/C already works for Bell & Howell Publication Systems Co., which provides an electronic parts catalog for auto and truck dealers.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.