Bell & Howell's Powersports Unit Added to B/R/C Client Base

Share this article:
Marketing and advertising B/R/C Marketing Inc., Dayton, OH, won an account from the Powersports Division of information retrieval systems firm Bell & Howell Co.


Account billings were not disclosed.


B/R/C is developing direct mail programs to find leads for Powersports' sales reps, and the agency also is putting together Powersports collateral material. Powersports makes electronic business management systems for motorcycle, marine and recreational vehicle dealerships. B/R/C already works for Bell & Howell Publication Systems Co., which provides an electronic parts catalog for auto and truck dealers.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.