Bell and Howell Partners With Experian

Share this article:
Fast Facts: May 2014
Experian data a boon for list managment

Bell and Howell has announced a partnership with Experian Marketing Services that will augment its Go Data list hygiene tool with some of Experian's wide-ranging customer acquisition databases.

Marketers using Go Data will henceforth have access to four of Experian's U.S. contact databases: Consumer View, New Homeowners Database, New Movers Database, and U.S. Business Database.

The partnership adds list rental capabilities to Go Data, as well. Marketers can filter data set segments such as behavior, census, demographic, life events, and realty.

“Extending the capabilities of Go Data from a tool to cleanse and enhance existing contact lists to include acquiring new targets was a natural fit,” said Bell and Howell's VP and GM Steve Lopez in a release. “This robust database will help companies and marketers improve return on investment for any multichannel marketing campaign.”

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.