Bell & Howell's Powersports Unit Added to B/R/C Client Base

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Marketing and advertising B/R/C Marketing Inc., Dayton, OH, won an account from the Powersports Division of information retrieval systems firm Bell & Howell Co.


Account billings were not disclosed.


B/R/C is developing direct mail programs to find leads for Powersports' sales reps, and the agency also is putting together Powersports collateral material. Powersports makes electronic business management systems for motorcycle, marine and recreational vehicle dealerships. B/R/C already works for Bell & Howell Publication Systems Co., which provides an electronic parts catalog for auto and truck dealers.

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