Belardi/Ostroy Debuts Check Buyers File

Belardi/Ostroy ALC LLC has been named list manager for the new-to-market Bradford Exchange Checks file, the New York company said yesterday.

The Bradford Exchange Checks list offers 675,000 last-12-month buyers of personalized checks in categories such as pets, gardening, religion, American pride, children, travel and wildlife. These buyers have an average order of $23.50.

The file is selectable by hotline and geography and has a base price of $90/M. BOALC begins shipping names from this list June 16.