Belardi, Fasano merger may result in staff cuts

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Belardi/Ostroy announced today its merger with Los Angeles, CA list services firm Fasano and Associates, and said much of the Fasano operation will move to Belardi/Ostroy's headquarters in New York.

The merged entity will be led by Andy Ostroy as CEO and Donna Belardi as president. Its headquarters will remain in New York City under the Belard/Ostroy brand. The new Los Angeles office is led by Patrician Fasano as Managing Director, and will operate as Belardi/Ostroy LA.

“As with any merger, there are typically staff reductions that address redundancies, resources and/or regional situations,” said Andy Ostroy, in an e-mail to DM News. “But with this particular transaction, much of the former Fasano operation in Los Angeles is moving to Belardi/Ostroy's headquarters in New York, so what we've planned is not a reduction in staff per se but rather a shift in location and overall resources. With our immediate goal of growing our presence in LA, we do expect to add more senior level account people and perhaps a rainmaker or two in that office over time.”      

The merger with Fasano adds over 50 list management and 25 brokerage clients to Belardi/Ostroy's existing client roster, the company said.

List management will be handled out of the firm's New York office. List brokerage will remain in Los Angeles. Fasano's clients include Toys to Grow On, The Parent Company (MyTwinn, eToys, Baby Universe), Barrie Pace, Collections, Etc and Stamps.com

Fasano and Associates was founded 25 years ago by direct marketing veteran Patricia Fasano
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