Behavioral Targeting

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

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The habits of consumers revealed how the pet care company could better engage animal lovers online.

What Is Online Shoppers' Device of Choice?

What Is Online Shoppers' Device of Choice?

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The battle between desktop and mobile continues as the former holds steady while the latter steamrolls ahead.

Digital's Fine Line Between Creepy and Cool

Digital's Fine Line Between Creepy and Cool

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"Cool" features lead shoppers to relevant products, while "creepy" ones identify, track, and target consumers.

The Segmentation Triple Threat

The Segmentation Triple Threat

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Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.

Do Not Track: The Internet "Hangover"

Do Not Track: The Internet "Hangover"

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The personalized documentary series "Do Not Track" explores the inner-workings and transparency of the modern Web economy.

The Loyalty Equation

The Loyalty Equation

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Balancing brands' financial needs with consumers' emotional desires is one problem marketers have yet to solve. Data is the way to a solution.

Attention Metrics: The Future of Measurement in Marketing

Attention Metrics: The Future of Measurement in Marketing

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Here's why modern marketers should gauge consumers' consumption, engagement, and attention.

A Global Perspective of the Connected Consumer

A Global Perspective of the Connected Consumer

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How consumers' motivations differ from country to country.

Atlas Hugged

Atlas Hugged

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Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

A+E Networks Tunes Into Customers' App Preferences

A+E Networks Tunes Into Customers' App Preferences

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The media company sends targeted push notifications based on in-app behaviors.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

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The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Word to the Wise: Hadoop

Word to the Wise: Hadoop

So, what is Haddop exactly?

Word to the Wise: Shopper Marketing

Word to the Wise: Shopper Marketing

In an industry overrun with synonymous terms, shopper marketing is one more to add to the mix.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

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Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Stop Following Me!

Stop Following Me!

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That's the reaction of nearly nine out of 10 mobile device users to being tracked in stores, according to a survey. Even share-happy Millennials are spooked—77% of them say, "Back off!"

News Byte: A Behavioral Battle Plan From the IDF

News Byte: A Behavioral Battle Plan From the IDF

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Pursway's new behavioral targeting tool was developed by former Israeli Defense Force intelligence officers.

Drawing a Bead on Always-On Consumers

Drawing a Bead on Always-On Consumers

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It's a 24/7 world for marketers today, with ever-connected consumers always in their sights. Of course, as a new study shows, some are easier to home in on than others.

If the Cookie Crumbles, So Will Ad Revenues

If the Cookie Crumbles, So Will Ad Revenues

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Marketers pay up to seven times more for cookie-assisted ads, according to a new study.

Fickle About Loyalty

Fickle About Loyalty

Customers' capricious purchase behaviors and ever-increasing expectations—and marketers reactions to both—have altered the thinking on loyalty in three significant areas.

An Inconvenient (Marketing) Truth

An Inconvenient (Marketing) Truth

Marketers need to address true addressability at scale to thrive.

Facebook, Brand Consistency, and Personalization Influence Consumers

Facebook, Brand Consistency, and Personalization Influence Consumers

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When it comes to engaging with brands, retail customers interact more with their Facebook pages than their websites.

4 Modern Themes in Segmentation

4 Modern Themes in Segmentation

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The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.

Espresso Education Wakes Up and Smells the Analytics

Espresso Education Wakes Up and Smells the Analytics

A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.

Should Auld Acquaintance Be Forgot? No, They Should Be Retargeted

Should Auld Acquaintance Be Forgot? No, They Should Be Retargeted

The four Ps—product, place, price, and promotion—serve as a helpful method for breaking down a marketing strategy. But now there's a fifth P.

Getting Customers Into the Brand Habit

Getting Customers Into the Brand Habit

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Marketers need to weave their brand into customers' habits and rituals.

Is Data Management an Oxymoron?

Is Data Management an Oxymoron?

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Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.

How the Cookie Crumbles

How the Cookie Crumbles

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Privacy is a topic that's on everyone's mind. But some say it has less to do with data management platforms and more to do with certain anxieties in the industry.

Reacting to Social Behavior

Reacting to Social Behavior

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When marketers hear the word "social," their minds immediately roll through a list of networks. But social isn't about networks; it's about consumer behavior.

You're So Predictable: A Lesson in Managing Data

You're So Predictable: A Lesson in Managing Data

Persona marketing can be a tricky science. Luckily, there are tools and methods out there that can help us determine which attributes to select. It's called data.

Is a Holiday Shopping Shutdown Next?

Is a Holiday Shopping Shutdown Next?

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Marketers and retailers may need to up their games this holiday season. Government financial woes caused a plunge in consumer confidence in October.

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