Behavioral Targeting

A+E Networks Tunes Into Customers' App Preferences

A+E Networks Tunes Into Customers' App Preferences

By

The media company sends targeted push notifications based on in-app behaviors.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

By

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

News Byte: A Behavioral Battle Plan From the IDF

News Byte: A Behavioral Battle Plan From the IDF

By

Pursway's new behavioral targeting tool was developed by former Israeli Defense Force intelligence officers.

4 Modern Themes in Segmentation

4 Modern Themes in Segmentation

By

The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.

Should Auld Acquaintance Be Forgot? No, They Should Be Retargeted

Should Auld Acquaintance Be Forgot? No, They Should Be Retargeted

The four Ps—product, place, price, and promotion—serve as a helpful method for breaking down a marketing strategy. But now there's a fifth P.

Attitudinal and Behavioral Data: Better Together

Attitudinal and Behavioral Data: Better Together

By

Funny thing about customers: They say one thing then do another. This can lead to conflict between attitudinal and behavioral data. And that can create a rift in aggregated customer data.

Segment, Monetize, Retain, Repeat

Segment, Monetize, Retain, Repeat

By

At the core of every marketing campaign is a bid for retention.

A Chevy Dealer Speeds Up the 7-Year Itch

A Chevy Dealer Speeds Up the 7-Year Itch

By

Friendly Chevrolet in Fridley, MN combines the one-to-one personalization of retail together with the detailed customer intelligence provided by behavior targeting.

5 Myths of Behavioral Targeting

5 Myths of Behavioral Targeting

By

Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.

TV Land Casts Social as Its Next Email Star

TV Land Casts Social as Its Next Email Star

By

The television channel uses social and behavioral targeting to tune into viewers' preferences.

Shoe Carnival Cobbles Up a Retargeting Program

Shoe Carnival Cobbles Up a Retargeting Program

By

Shoe Carnival's e-commerce site was suffering because it couldn't target relevant products to potential customers. So the site stepped up its game.

The transparency movement won't stop at behavioral targeting

The transparency movement won't stop at behavioral targeting

Regulators are seeking more transparency throughout our ecosystem.

Keep email recipients from becoming numb to your message

Keep email recipients from becoming numb to your message

Everyone receives a lot of email. By treating your recipient as a human instead of an email address, you can yield positive results.

Be relevant, not creepy

Be relevant, not creepy

Behavioral targeting can be a highly effective marketing asset when customer data is used wisely, not wildly.

Bridging the channel divide

Bridging the channel divide

By By

What'll happen in Vegas will be so excellent, you won't be able to keep it in Vegas. At the DMA Annual Conference in Las Vegas from Oct. 13 to 18, Direct Marketing News will be hosting three thought-provoking Town Square sessions.

TRUSTe: Consumers wary of mobile privacy policies

TRUSTe: Consumers wary of mobile privacy policies

By

A new report from privacy management and solutions provider TRUSTe reveals that consumers don't yet trust mobile targeting.

Why I'm cool with behavioral targeting

Why I'm cool with behavioral targeting

By

Marketers who know customers' actions will have insight that demographics alone can't match.

The consumer is your wife, sister, mother, girlfriend, niece ...

The consumer is your wife, sister, mother, girlfriend, niece ...

According to Beyoncé, it's girls who run the world. And looking at recent research, she is probably right. Worldwide, women are responsible for nearly four times as much consumer spending as China and India combined.

Targeting Video Series: Paul Notzold, group creative director, Aspen Marketing Services

Targeting Video Series: Paul Notzold, group creative director, Aspen Marketing Services

Paul Notzold, group creative director, Aspen Marketing Services, a division of Epsilon on the unique connection between targeting and European cathedrals

Targeting soup: choosing the right method for you

Targeting soup: choosing the right method for you

With all the talk of DSPs, SSPs, DMPs and GRPs, it's easy to forget that no matter who is buying and who is selling, success is highly dependent upon good targeting.

Plug-ins: email marketing

Plug-ins: email marketing

Email marketing is no longer a one-to-many communications strategy. Our experts offer up their best advice to help marketers take advantage of consumer expectations.

DAA debuts consumer education campaign for online behavioral advertising

DAA debuts consumer education campaign for online behavioral advertising

By

The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising.

Profiling is not a dirty word

Profiling is not a dirty word

If I don't know you, I won't read your email. Unless what you have to say appeals to my puerile sense of self-interest. If you aren't a friend or trusted source of international cycling news, I won't look at your tweet — no matter how clever. I'm a marketer's nightmare.

The Evolution of Online Behavioral Advertising Self-Regulation

The Evolution of Online Behavioral Advertising Self-Regulation

Taking a closer look at 2011 and looking to the future we can see three distinct phases of the industry's self-regulatory movement emerge.

EnergyCAP leverages prospect data to automate email campaigns

EnergyCAP leverages prospect data to automate email campaigns

By

EnergyCAP needed to find a way to tie prospects to their online behavior.

DAA should partner with browsers on Do Not Track, says FTC chairman

By

The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8.

DAA expands data collection principles

By

The Digital Advertising Alliance (DAA) debuted a set of principles on Nov. 7 that would extend the organization's governance beyond data collected to target online behavioral ads (OBA) to include any online behavioral data collected from a unique computer or device across non-affiliated sites.

On the issue of online privacy, where do industry and government agree?

On the issue of online privacy, where do industry and government agree?

Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy.

FTC, COPPA and PII, oh my

By

The Federal Trade Commission's proposed revisions to the Children's Online Privacy Protection Act could open the door to broader online advertising implications.

Study: Consumers most willing to share shopping data with brands

By

Consumers are most willing to share shopping data with brands online, according to a study released by agency network McCann Worldgroup's McCann Truth Central on Oct. 18.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.