The battle between desktop and mobile continues as the former holds steady while the latter steamrolls ahead.
"Cool" features lead shoppers to relevant products, while "creepy" ones identify, track, and target consumers.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
The personalized documentary series "Do Not Track" explores the inner-workings and transparency of the modern Web economy.
Balancing brands' financial needs with consumers' emotional desires is one problem marketers have yet to solve. Data is the way to a solution.
Here's why modern marketers should gauge consumers' consumption, engagement, and attention.
How consumers' motivations differ from country to country.
Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?
The media company sends targeted push notifications based on in-app behaviors.
The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.
So, what is Haddop exactly?
In an industry overrun with synonymous terms, shopper marketing is one more to add to the mix.
Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.
That's the reaction of nearly nine out of 10 mobile device users to being tracked in stores, according to a survey. Even share-happy Millennials are spooked—77% of them say, "Back off!"
Pursway's new behavioral targeting tool was developed by former Israeli Defense Force intelligence officers.
It's a 24/7 world for marketers today, with ever-connected consumers always in their sights. Of course, as a new study shows, some are easier to home in on than others.
Marketers pay up to seven times more for cookie-assisted ads, according to a new study.
Customers' capricious purchase behaviors and ever-increasing expectations—and marketers reactions to both—have altered the thinking on loyalty in three significant areas.
Marketers need to address true addressability at scale to thrive.
When it comes to engaging with brands, retail customers interact more with their Facebook pages than their websites.
The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.
A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.
The four Ps—product, place, price, and promotion—serve as a helpful method for breaking down a marketing strategy. But now there's a fifth P.
Marketers need to weave their brand into customers' habits and rituals.
Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.
Privacy is a topic that's on everyone's mind. But some say it has less to do with data management platforms and more to do with certain anxieties in the industry.
When marketers hear the word "social," their minds immediately roll through a list of networks. But social isn't about networks; it's about consumer behavior.
Persona marketing can be a tricky science. Luckily, there are tools and methods out there that can help us determine which attributes to select. It's called data.
Marketers and retailers may need to up their games this holiday season. Government financial woes caused a plunge in consumer confidence in October.
Funny thing about customers: They say one thing then do another. This can lead to conflict between attitudinal and behavioral data. And that can create a rift in aggregated customer data.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...