Behavioral targeting and e-mail: Obstacles ahead?
Erik Gabrielson, eMarketing strategist, Premiere Global Services
September 30 2008
Leveraging clickstream data in e-mail is shown to significantly increase ROI by delivering highly relevant messages. Observing users' online behavior, gauging their interests, and tailoring e-mail messages accordingly puts you on the path to delivering the right message to the right person at the right time.
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