Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset.
I'm on the side of behavioral loyalty as a more concrete bet when deciding on where to focus.
There's a difference between capturing a customer's wallet and capturing his heart.
Email is in the driver's seat at Chevrolet.
Marketers who know customers' actions will have insight that demographics alone can't match.
Zazzle.com, an online platform for customized gifts, posters and apparel, inaugurated a campaign in January in an effort to engage its community of fans.
When connected to different lifecycle marketing stages, marketers can more effectively message their customers to produce a better customer experience and stronger results, and increase retention rates.
Follow these few simple steps to get a good start on mining the value of your customer data.
Typically, the most insightful digital profile attributes come from one of three primary sources.
The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.
Paul Notzold, group creative director, Aspen Marketing Services, a division of Epsilon on the unique connection between targeting and European cathedrals
Email marketing is no longer a one-to-many communications strategy. Our experts offer up their best advice to help marketers take advantage of consumer expectations.
The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising.
Though consumers clearly use their tablets to shop — a survey released Jan. 16 by rich media marketing company Zmags found that 87% of tablet owners did their holiday shopping using their tablets this year — only 4% of those surveyed said they prefer using mobile branded apps for shopping.
If I don't know you, I won't read your email. Unless what you have to say appeals to my puerile sense of self-interest. If you aren't a friend or trusted source of international cycling news, I won't look at your tweet — no matter how clever. I'm a marketer's nightmare.
Taking a closer look at 2011 and looking to the future we can see three distinct phases of the industry's self-regulatory movement emerge.
EnergyCAP needed to find a way to tie prospects to their online behavior.
It is no longer good enough to respond to our consumers' behaviors. We need to have the ability to predict them. We have become a reactive society in our marketing efforts, chasing after customer behaviors like mice after a hunk of cheese.
The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8.
The Digital Advertising Alliance (DAA) debuted a set of principles on Nov. 7 that would extend the organization's governance beyond data collected to target online behavioral ads (OBA) to include any online behavioral data collected from a unique computer or device across non-affiliated sites.
Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy.
The Federal Trade Commission's proposed revisions to the Children's Online Privacy Protection Act could open the door to broader online advertising implications.
Consumers are most willing to share shopping data with brands online, according to a study released by agency network McCann Worldgroup's McCann Truth Central on Oct. 18.
The Federal Trade Commission (FTC) outlined proposed changes to the Children's Online Privacy Protection Act (COPPA) on Sept. 15 that would expand the law to impact companies collecting data from individuals under 13 years of age to serve behaviorally targeted ads online or via mobile devices.
Last week the World Wide Web Consortium (W3C) said that it's created a Tracking Protection Working Group to standardize browsers' Do Not Track mechanisms. The group's hosting a conference call on September 14 and is slated to publish standards by mid-2012.
Online security firm Truste rolled out the Digital Advertising Alliance's "Advertising Option" icon to online-video and rich-media ads on August 26.
Apple has discouraged mobile app developers from using a feature that enables mobile ad networks to target ads, according to TechCrunch's Erick Shonfeld.
Although 70% of consumers are aware of online behavioral advertising (OBA), only 5% recognize the Digital Advertising Alliance's "Advertising Option" icon, according to a study from online security firm TRUSTe.
Audience-measurement company Quantcast Corp. will enable small- and medium-sized online publishers to adopt the Digital Advertising Alliance's (DAA) Advertising Option icon for free this month, the company said July 6. The partnership will expand the reach of the trade group's self-regulation program to a majority of Quantcast's 25 million-plus publisher customers.
Holding company WPP debuted audience buying company Xaxis on June 27 to aggregate consumer data from on- and offline sources to deliver audience profiles to clients for more targeted advertising. The new entity is composed of GroupM and WPP Digital companies B3, targ.ad, GoldNetwork, GroupM DSP, GroupM Marketplace and MEC.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.