Behavioral Marketing

Word to the Wise: Shopper Marketing

Word to the Wise: Shopper Marketing

In an industry overrun with synonymous terms, shopper marketing is one more to add to the mix.

Espresso Education Wakes Up and Smells the Analytics

Espresso Education Wakes Up and Smells the Analytics

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A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.

Getting Customers Into the Brand Habit

Getting Customers Into the Brand Habit

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Marketers need to weave their brand into customers' habits and rituals.

Reacting to Social Behavior

Reacting to Social Behavior

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When marketers hear the word "social," their minds immediately roll through a list of networks. But social isn't about networks; it's about consumer behavior.

You're So Predictable: A Lesson in Managing Data

You're So Predictable: A Lesson in Managing Data

Persona marketing can be a tricky science. Luckily, there are tools and methods out there that can help us determine which attributes to select. It's called data.

CVS/pharmacy's New Circular Reasoning

CVS/pharmacy's New Circular Reasoning

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The drug chain's myWeekly Ad uses data drawn from its loyalty program to bring digital relevance to the store circular.

One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

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What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.

What I (Didn't Know I) Did on My Summer Vacation

What I (Didn't Know I) Did on My Summer Vacation

Cape Cod in the summer—home of the ocean, seafood, sand, relaxation, and lessons on behavioral science.

What Do Data and Social Have to Do With Engagement and Loyalty?

What Do Data and Social Have to Do With Engagement and Loyalty?

For retailers, knowing what is in someone's shopping cart is no longer enough to deliver the best experience for the customer and the greatest value for the business.

Video: Social Currency and What It Means to You

Video: Social Currency and What It Means to You

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Erich Joachimsthaler, founder and CEO of consulting firm Vivaldi Partners Group, talks about how to get a handle on the changing behaviors of increasingly social consumers.

Marketing News Bytes: May 30, 2013

Marketing News Bytes: May 30, 2013

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Updates on companies, products, and people.

Marketers Get Their Game On

Marketers Get Their Game On

Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset.

Behaviors Trump Emotions

Behaviors Trump Emotions

I'm on the side of behavioral loyalty as a more concrete bet when deciding on where to focus.

But Do You Love Me?

But Do You Love Me?

There's a difference between capturing a customer's wallet and capturing his heart.

Email powers marketing at Chevrolet

Email powers marketing at Chevrolet

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Email is in the driver's seat at Chevrolet.

Why I'm cool with behavioral targeting

Why I'm cool with behavioral targeting

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Marketers who know customers' actions will have insight that demographics alone can't match.

Online retailer's presidential poll

Online retailer's presidential poll

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Zazzle.com, an online platform for customized gifts, posters and apparel, inaugurated a campaign in January in an effort to engage its community of fans.

Segmentation optimizes customer experiences

Segmentation optimizes customer experiences

When connected to different lifecycle marketing stages, marketers can more effectively message their customers to produce a better customer experience and stronger results, and increase retention rates.

Segment your customers to further drive engagement

Segment your customers to further drive engagement

Follow these few simple steps to get a good start on mining the value of your customer data.

How digital profiles reveal greater marketing insights

How digital profiles reveal greater marketing insights

Typically, the most insightful digital profile attributes come from one of three primary sources.

White House unveils "Consumer Privacy Bill of Rights"

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The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.

Targeting Video Series: Paul Notzold, group creative director, Aspen Marketing Services

Targeting Video Series: Paul Notzold, group creative director, Aspen Marketing Services

Paul Notzold, group creative director, Aspen Marketing Services, a division of Epsilon on the unique connection between targeting and European cathedrals

Plug-ins: email marketing

Plug-ins: email marketing

Email marketing is no longer a one-to-many communications strategy. Our experts offer up their best advice to help marketers take advantage of consumer expectations.

DAA debuts consumer education campaign for online behavioral advertising

DAA debuts consumer education campaign for online behavioral advertising

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The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising.

Survey: Only 4% of consumers prefer mobile apps when shopping

Survey: Only 4% of consumers prefer mobile apps when shopping

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Though consumers clearly use their tablets to shop — a survey released Jan. 16 by rich media marketing company Zmags found that 87% of tablet owners did their holiday shopping using their tablets this year — only 4% of those surveyed said they prefer using mobile branded apps for shopping.

Profiling is not a dirty word

Profiling is not a dirty word

If I don't know you, I won't read your email. Unless what you have to say appeals to my puerile sense of self-interest. If you aren't a friend or trusted source of international cycling news, I won't look at your tweet — no matter how clever. I'm a marketer's nightmare.

The Evolution of Online Behavioral Advertising Self-Regulation

The Evolution of Online Behavioral Advertising Self-Regulation

Taking a closer look at 2011 and looking to the future we can see three distinct phases of the industry's self-regulatory movement emerge.

EnergyCAP leverages prospect data to automate email campaigns

EnergyCAP leverages prospect data to automate email campaigns

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EnergyCAP needed to find a way to tie prospects to their online behavior.

Make a move before your customers do

Make a move before your customers do

It is no longer good enough to respond to our consumers' behaviors. We need to have the ability to predict them. We have become a reactive society in our marketing efforts, chasing after customer behaviors like mice after a hunk of cheese.

DAA should partner with browsers on Do Not Track, says FTC chairman

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The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8.

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