Customers' capricious purchase behaviors and ever-increasing expectations—and marketers reactions to both—have altered the thinking on loyalty in three significant areas.
Alas, if there's no social CRM but we can generate some value from interfacing and connecting CRM to social channels, what shall we call it?
Most businesses will take any kind of loyalty they can get, but the truth is that all loyalty is not created equal.
There's a difference between capturing a customer's wallet and capturing his heart.
Read on for four reasons in favor of using online customer behavior data as a never-ending, real-time "focus group."
In marketing today it's not just who you know, it's what you know about them.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.