Alas, if there's no social CRM but we can generate some value from interfacing and connecting CRM to social channels, what shall we call it?
Most businesses will take any kind of loyalty they can get, but the truth is that all loyalty is not created equal.
There's a difference between capturing a customer's wallet and capturing his heart.
Read on for four reasons in favor of using online customer behavior data as a never-ending, real-time "focus group."
In marketing today it's not just who you know, it's what you know about them.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.