Behavioral CRM

Fickle About Loyalty

Fickle About Loyalty

Customers' capricious purchase behaviors and ever-increasing expectations—and marketers reactions to both—have altered the thinking on loyalty in three significant areas.

3 Reasons to Care About Social CRM—and One Not to

3 Reasons to Care About Social CRM—and One Not to

Alas, if there's no social CRM but we can generate some value from interfacing and connecting CRM to social channels, what shall we call it?

All Loyalty Is Not Created Equally

All Loyalty Is Not Created Equally

Most businesses will take any kind of loyalty they can get, but the truth is that all loyalty is not created equal.

But Do You Love Me?

But Do You Love Me?

There's a difference between capturing a customer's wallet and capturing his heart.

Why focus groups and digital don't mix

Why focus groups and digital don't mix

Read on for four reasons in favor of using online customer behavior data as a never-ending, real-time "focus group."

Behavioral CRM Trumps Demographics

Behavioral CRM Trumps Demographics

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.