Behavioral CRM

Fickle About Loyalty

Fickle About Loyalty

Customers' capricious purchase behaviors and ever-increasing expectations—and marketers reactions to both—have altered the thinking on loyalty in three significant areas.

3 Reasons to Care About Social CRM—and One Not to

3 Reasons to Care About Social CRM—and One Not to

Alas, if there's no social CRM but we can generate some value from interfacing and connecting CRM to social channels, what shall we call it?

All Loyalty Is Not Created Equally

All Loyalty Is Not Created Equally

Most businesses will take any kind of loyalty they can get, but the truth is that all loyalty is not created equal.

But Do You Love Me?

But Do You Love Me?

There's a difference between capturing a customer's wallet and capturing his heart.

Why focus groups and digital don't mix

Why focus groups and digital don't mix

Read on for four reasons in favor of using online customer behavior data as a never-ending, real-time "focus group."

Behavioral CRM Trumps Demographics

Behavioral CRM Trumps Demographics

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In marketing today it's not just who you know, it's what you know about them.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

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ASL Marketing

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As the leading source for direct marketing youth data, ASL Marketing connects your ...