Most businesses will take any kind of loyalty they can get, but the truth is that all loyalty is not created equal.
There's a difference between capturing a customer's wallet and capturing his heart.
Read on for four reasons in favor of using online customer behavior data as a never-ending, real-time "focus group."
In marketing today it's not just who you know, it's what you know about them.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.