Customers' capricious purchase behaviors and ever-increasing expectations—and marketers reactions to both—have altered the thinking on loyalty in three significant areas.
Alas, if there's no social CRM but we can generate some value from interfacing and connecting CRM to social channels, what shall we call it?
Most businesses will take any kind of loyalty they can get, but the truth is that all loyalty is not created equal.
There's a difference between capturing a customer's wallet and capturing his heart.
Read on for four reasons in favor of using online customer behavior data as a never-ending, real-time "focus group."
In marketing today it's not just who you know, it's what you know about them.
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Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.