Beer.com's StellaCam Debuts in Three Cities

Share this article:
The full potential of the Internet has been tapped at beer.com, so to speak. Now, visitors to the site's StellaCam, which launched yesterday, can interact and even buy beers for people in bars across the globe.


StellaCam is a live, two-way Web cam that allows beer lovers to log on and visit bars like New York's Belgo Niew-York, The Shark Club in Vancouver and Cafe Vomm in Brussels, Belgium.


"StellaCam provides a live, interactive bar experience 24 hours a day, seven days a week," said Rocco Rossi, president of beer.com. "It's a novel, light-hearted way to unite beer lovers and encourage communication between Internet users and bar patrons around the world."


StellaCam computer terminals will focus on one particular seat in the bar, known as the "Stella seat." Internet visitors can chat with and buy beer for whoever is in the seat. It will cost $6.50 to buy a beer and $2 to chat.


Beer.com plans to have 20 StellaCams in operation around the world by the end of the year.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.