Beer.com Jams With Pam Anderson to Reach Male Demo

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In an effort to reach its young adult male demographic, Beer.com is starting a joint promotion with PamTV.com dubbed Jam with Pam.


Unsigned bands visit jamwithpam.com and submit three MP3 files of their best songs from March 15 to June 30. Visitors enter their e-mail addresses to listen and vote for their favorites.


Three qualifying rounds will be held over the next three months with each round producing a "six pack" of songs. Pamela Anderson, former star of the television series "Baywatch," will pick six winners. Anderson and a panel of other celebrities will pick the final winner in July.


The winner will perform in August at the Rolling Rock Town Fair in Latrobe, PA, a national music festival, and will get their CD professionally produced. One Jam with Pam voter of legal drinking age will attend the festival, expenses paid, and will travel with the band to its Los Angeles recording session.


Jam with Pam is being touted in 1,200 bars carrying SignCast, a television network that streams Internet content into bars.


"From a business standpoint, Jam with Pam will hopefully generate significant new visitors to the site, and once they are at the site, hopefully they will like what they see," said Aidan Tracy, Beer.com's CEO. "Especially if they are a young, adult, beer-drinking male, because that's who our target is."


Beer.com, Toronto, averages about 1 million visits per month and features beer-related promotions, editorial copy and e-mail. The company handles management, hosting and development of the online presence for Jam with Pam.


PamTV.com, Los Angeles, hosts the official Pamela Anderson Web site and links to numerous unofficial sites dedicated to her.


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