Direct Line Blog

Beer Goggles

Share this article:
I’m a 24-year-old guy, and like a lot of 24-year-old guys I enjoy having a beer or two. I prefer premium imports like Delirium and Corsendonk, but I am also fond of some domestic brews. One such domestic beer is Sam Adams. And I receive e-mails from good ol’ Sam that tell me about upcoming events and new beers to watch for.

I, for instance, know that Sam Adams recently released the spring seasonal White Ale, which is one of my favorites. Reading the Sam Adams newsletter whets my palate for a nice six-pack before I even hit up my corner store.

This is why I think e-mail newsletters like the Sam Adams one works. Obviously, I opted-in to receive this newsletter because I wanted updates and information regarding Sam’s beers. It’s a mutual relationship that benefits both of us. Sam tells me about products that I like and I in turn buy those products. Cheers to Sam!
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

My Plan to Replace the Postal Service's Truck Fleet

My Plan to Replace the Postal Service's Truck ...

The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour ...

Peer-to-peer referrals produce healthy conversion rates.

Not Every Small Business Prioritizes Marketing

Not Every Small Business Prioritizes Marketing

Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.