*Beenz Confirms Layoffs, Denies Closing Rumors

Share this article:
Online currency and loyalty provider beenz.com yesterday confirmed that it has gone through with a round of layoffs but denied rumors that it was closing down its United States operations.


The axe fell on 28 beenz.com employees in beenz' New York and San Francisco offices. The layoffs have taken specific aim on its sales, marketing and customer support departments.


"This isn't a simple 'we must cut costs where we can,' we're refocusing our business," spokesman Glen Jasper said.


The company will continue allowing existing partners to use the beenz currency, but it will not offer the service to any new dot coms.


Instead, beenz will work more in the business-to-business sector, promoting beenzCodes, a patented technology that lets offline business integrate their real world and online incentive programs.


The 18-month-old beenz currency is used by more than 300 Web sites worldwide, including Barnes & Noble.com and CDNow.com. More than 30 million transactions have occurred since the currency's launch. Consumers can earn beenz by visiting or shopping at sites. Beenz can be spent on online purchases such as vacations, sporting goods, DVDs, apparel, books and music. Beenz also can be converted into cash and stored on rewardzcard, a co-branded MasterCard debit card.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.