Beef Serves Site for Smaller Operators

Share this article:

Prism Business Media Inc. launched a Web site for Beef magazine that caters to the interests of smaller operators with fewer than 100 cattle.

The site at www.americancowman.com targets 700,000 part-time cattlemen, accounting for 85 percent of the country's producers. Articles pertain to animal health, facilities, pasture, nutrition, genetics and range management. A twice-monthly online newsletter will offer industry news, production and management tips and producer profiles to help small family farms.

The site results from research done in collaboration with Pfizer Animal Health. That marketer is the exclusive sponsor of the health category on AmericanCowman.com.

Beef is the nation's leading cattle monthly for cow and calf owners, cattle feeders, nutritionists and veterinarians. Its flagship site is www.beef-mag.com. New York-based Prism's print and online agricultural publications include Hay & Forage Grower, Farm Industry News, Farm Press, National Hog Farmer, Apply and The Corn and Soybean Digest.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?