Become.com Adds Comparison Shopping Beta

Share this article:
Become.com, a search engine that offers buying information, said yesterday it will introduce a beta form of its comparison shopping service.


"Existing search engines provide general results that are manipulated in favor of stores," said Michael Yang, CEO/founder of Become.com, Mountain View, CA. "Become.com is fully integrated and allows consumers to first research a product, find the one they want, comparison shop for that product and, if they desire, research it again against other comparable products."


The company also says its Affinity Index Ranking technology produces more relevant results than other engines because it delivers comparison information beyond price only, including reviews, buying advice and articles. Become.com, launched this spring, indexes about 3 billion pages and more than 5 million products.


As part of the beta comparison shopping service, Become.com also is launching "My Favorites," letting users save product information for later reference and compare similar products side by side.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.