Bebo brings e-mail together with social networks in new 'Social Inbox'

Share this article:
There has been a lot of buzz around e-mail and social networking these days, which is why it is no surprise that social networking site Bebo is addressing the issue with a new offering.

The Bebo "Social Inbox" is a one-stop shop that combines e-mail, social networking and media recommendations into one interface.

“Keeping up with your friends has been too much these days, you have to be a member of a lot of these services just to keep up,” said David Liu, SVP of AOL People Network.

“Socially speaking there shouldn't be a cookie cutter approach to social networking since different people communicate in different ways,” added Liu. “What is a social experience for someone in high school or college is different for someone with a job and a family.”

Bebo's Social Inbox aggregates feeds and updates from Twitter, Flickr, Del.icio.us, YouTube and AIM; as well as access to Gmail, Yahoo Mail and AOL Mail. Users can personalize their social media inbox to include the social sites that they are a part of into the Bebo inbox.

“The social inbox allows hyper aggregation, and it helps us leapfrog from the inward view homepage of a social network,” Liu remarked. “The social inbox is your homepage or start page for the experience.”

This release is expected to be followed up by other releases, including a tool that will help advertisers communicate to users in this new social inbox, Liu said.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.