BeautyRiot Technology Gets Makeover

Share this article:
BeautyRiot.com has released Instant Makeover II, an enhanced version of its software that lets online viewers test makeup products.


Viewers can upload digital photos to create online pictures that can be used whenever they visit the site. Users without digital photographs can choose from several model photographs the site offers.


Instant Makeover's upgrades include viewers being able to put items in their shopping carts while trying on makeup. They also can try on up to three shades of eye shadow at the same time, choose one of six eyeliner styles and design their own makeup varieties.


Instant Makeover is being targeted at cosmetics firms. The technology was designed for females age 12 to 32, although it is demographically skewed toward adolescents.


"Many times these are younger females either in a mood to play, learning how to put makeup on or wanting to try different looks," said Jamie Sammons, executive producer at BeautyRiot.com, San Francisco. "This gives them the chance to find the right look and then make a purchase."


Instant Makeover users also can try on lipstick, lip liner, blush, foundation, brow color, contacts, hair color and eyewear as well as view different hairstyles.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.