A primer on the prestige makeup brand's content, search, and social strategies.
For Smashbox's VP of global marketing working behind the scenes can be just as rewarding as taking center stage.
Allure magazine has relaunched its website to include e-commerce features. The beauty publication partnered with e-commerce company Quidsi to add access to 2,200 products to the site.
Javelin Marketing Group's North American SVP of strategic planning, RP Kumar, offers insights on summer marketing. Does his wisdom hold up against a classic hip-hop jam?
Sephora gave away a free sample of makeup for customers who downloaded its iPhone app that it launched in late October.
E-commerce retailer Quidsi today launched its third e-commerce site, BeautyBar.com, carrying luxury beauty products with a price point ranging from $20 to a $715 anti-aging cream.
Beauty product maker HairTech International has formed a partnership and begun a campaign with mobile marketing provider Velti for the launch of Paris Hilton's new line of hair and beauty products.
Eco-friendly beauty products manufacturer Aveda, a division of The Estée Lauder Companies, is expanding its digital commerce offering with the launch of a new mobile platform.
Israel-based aesthetic device manufacturer Home Skinovations is running an integrated DRTV and Web campaign for its Silk'n SensEpil product, an at-home hair-removal device. The ads drive viewers to www.Silkn.com and the company's 1-877-DO-SILKN toll-free number. Tom Goslau, VP of marketing and business development for Home Skinovations, described the ads as "brand-response television."
Exclusive Beauty Supplies (EBS), a distributor of beauty items for salons, is launching a custom magazine called X Factor this summer as part of its push into new distribution territory. EBS, which works exclusively with independent salons, recently extended its distributing license from its home state of Florida into Georgia, Alabama and Mississippi. The company tapped Marketing Matters to help create and distribute its 24-page glossy following a multi-agency review.
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