Bean Buzzes Into New Territory

L.L. Bean, Freeport, ME, partnered with Buzz Off Insect Shield LLC to offer a line of Buzz Off apparel from L.L. Bean that will include men's, women's and children's clothing.


Buzz Off, Greensboro, NC, makes insect-repellent clothing using a patent-pending process. The active ingredient is permethrin, a manmade version of an insect repellent that occurs naturally in chrysanthemums. The repellent works on mosquitoes, ticks, ants, flies, chiggers and midges. It is odorless, colorless, doesn't change the feel of the garment and lasts through 25 washings.


close

Next Article in Multichannel Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Dart Warehouse Corp

Dart Warehouse Corp

Dart Fulfillment Services specializing in E-Commerce, Catalog Fulfillment, Retail Replenishment, Product Assembly & ...

SLI Systems

SLI Systems

SLI Systems offers full-service, customized, On-Demand solutions for Site-Search, Navigation, Merchandising, and User ...

more »

More in Multichannel Marketing

Time Warner Cable Media Urges Businesses to Tune in to Cable

Time Warner Cable Media Urges Businesses to Tune ...

The cable company's advertising and sales division aims to show businesses that cable is anything but static

Customers Star at Macy's

Customers Star at Macy's

Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.

Whirlpool Gives Storytelling a Spin

Whirlpool Gives Storytelling a Spin

The home appliance manufacturer uses storytelling to connect with consumers.