Beacons

A Little Digital Marketing Goes a Long Way

A Little Digital Marketing Goes a Long Way

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Value City Furniture helps shoppers navigate its stores with the help of digital tools.

Smartfocus Debuts Virtual Beacons

Smartfocus Debuts Virtual Beacons

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The messaging company supplants dozens of beacons in-store with one central device acting as an indoor GPS-powered transmitter.

Will Beacons Light Up Christmas Sales at Retail?

Will Beacons Light Up Christmas Sales at Retail?

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Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try.

Mobile Trends That Make Registers Ring

Mobile Trends That Make Registers Ring

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M-commerce is changing the game for marketers by building a bridge between brick-and-mortar stores and online shopping.

The Secret Ingredient for a Successful Email Campaign

The Secret Ingredient for a Successful Email Campaign

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A tasty Mexican treat turns into a lesson about targeted email marketing.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...