Beacons

Will Beacons Light Up Christmas Sales at Retail?

Will Beacons Light Up Christmas Sales at Retail?

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Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try.

Mobile Trends That Make Registers Ring

Mobile Trends That Make Registers Ring

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M-commerce is changing the game for marketers by building a bridge between brick-and-mortar stores and online shopping.

The Secret Ingredient for a Successful Email Campaign

The Secret Ingredient for a Successful Email Campaign

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A tasty Mexican treat turns into a lesson about targeted email marketing.

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