Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try.
M-commerce is changing the game for marketers by building a bridge between brick-and-mortar stores and online shopping.
A tasty Mexican treat turns into a lesson about targeted email marketing.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.