The Internet is a much more advanced communications tool than anything which has come before it, including hard copy brochures, catalogs and the like. The efficiencies are phenomenal. For instance, it is particularly unappealing for most companies to reprint new collateral material when boxes of the current version are lying around, compared to updating some copy on the Web site. Furthermore, the ability to create a user experience via the Web that is timely, compelling and highly personalized is phenomenal, relative to print.