Be Free Debuts E-Mail Retention Program

Share this article:
Affiliate marketing services firm Be Free Inc. has extended its BSELECT personalized recommendation technology to BSELECT E-mail for retailers.


The new service, part of the BSELECT Onsite suite, lets retailers integrate graphic or text recommendations for products directly within a retention e-mail program.


Be Free, Marlborough, MA, said these recommendations are personalized by BSELECT technology for each recipient based on prior click-stream or buying behavior on the retailer's Web site. This way, showing the recipient the pertinent products in the right context and at the right time increases the chance of a click-through and a sale.


Be Free claims that BSELECT Onsite customers show conversion rates on their sites 66 percent higher than the industry average. It also claims that BSELECT Onsite customers extend the average visit time 71 percent and average order size 12 percent.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.