Be Free Debuts E-Mail Retention Program

Share this article:
Affiliate marketing services firm Be Free Inc. has extended its BSELECT personalized recommendation technology to BSELECT E-mail for retailers.


The new service, part of the BSELECT Onsite suite, lets retailers integrate graphic or text recommendations for products directly within a retention e-mail program.


Be Free, Marlborough, MA, said these recommendations are personalized by BSELECT technology for each recipient based on prior click-stream or buying behavior on the retailer's Web site. This way, showing the recipient the pertinent products in the right context and at the right time increases the chance of a click-through and a sale.


Be Free claims that BSELECT Onsite customers show conversion rates on their sites 66 percent higher than the industry average. It also claims that BSELECT Onsite customers extend the average visit time 71 percent and average order size 12 percent.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.