Be Free Debuts E-Mail Retention Program

Share this article:
Affiliate marketing services firm Be Free Inc. has extended its BSELECT personalized recommendation technology to BSELECT E-mail for retailers.


The new service, part of the BSELECT Onsite suite, lets retailers integrate graphic or text recommendations for products directly within a retention e-mail program.


Be Free, Marlborough, MA, said these recommendations are personalized by BSELECT technology for each recipient based on prior click-stream or buying behavior on the retailer's Web site. This way, showing the recipient the pertinent products in the right context and at the right time increases the chance of a click-through and a sale.


Be Free claims that BSELECT Onsite customers show conversion rates on their sites 66 percent higher than the industry average. It also claims that BSELECT Onsite customers extend the average visit time 71 percent and average order size 12 percent.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.