BCPD fights crime with direct mail

Share this article:
The Baltimore County Police Department has launched a direct mail campaign intended to encourage Honda owners to lock their doors and park in well-lit areas, according to an article in the Baltimore Sun.

"We're trying to get the message out and make their cars a little more difficult to steal," Lt. Daniel Kaliszak told a reporter. Kaliszak runs the BCPD's Regional Auto Theft Task Force, also known as RATT. Apparently, statistics indicate that 1994 Honda Civics and 1991 Accords are two of the top ten most frequently stolen passenger vehicles.

According to the article, the campaign is the department's "first foray into the direct-marketing approach to crime prevention." The BCPD is sending out 13,000 direct mail pieces to people in the Baltimore area who own Honda Civics and/or Accords built between 1990 and 2000.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...