KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...
Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.
Big Data is exciting because it has the potential to deliver insights that can transform your marketing—but determining what to actually do with that data is another matter.
Machine-generated data is transforming the ad tech world. Can your analytics tools keep up?