BBDO Wins $100M Quotesmith.com Account

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Quotesmith.com Inc., Chicago, yesterday announced the signing of BBDO Chicago, one of the world's biggest names in advertising, for a three-year, $100 million campaign.


BBDO will develop and implement a fully integrated advertising and marketing communications program for Quotesmith.com which specializes in offering online comparison reports of Internet-based insurance products.


The company says its online advertising and print ads raising awareness of Quotesmith.com will begin this month followed by broadcast and cable ads and direct marketing packages.
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