BBDO Wins $100M Quotesmith.com Account

Share this article:
Quotesmith.com Inc., Chicago, yesterday announced the signing of BBDO Chicago, one of the world's biggest names in advertising, for a three-year, $100 million campaign.


BBDO will develop and implement a fully integrated advertising and marketing communications program for Quotesmith.com which specializes in offering online comparison reports of Internet-based insurance products.


The company says its online advertising and print ads raising awareness of Quotesmith.com will begin this month followed by broadcast and cable ads and direct marketing packages.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.