BBDO New York Wins $60M E*Trade Account

Share this article:
Online brokerage and banking firm E*Trade Financial Corp. picked BBDO New York as its advertising agency of record for 2005 after it executed an integrated marketing project last fall.


The account, worth $60 million, represents a return to financial services for BBDO New York, which is part of Omnicom Group Inc.'s BBDO Worldwide network.


Under BBDO New York, advertising will position E*Trade, New York, as a provider of diverse financial solutions. Both the retail and the capital markets are targets. Across multiple media, the E*Trade ads will break this quarter.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters





Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.