BBDO New York Wins $60M E*Trade Account

Share this article:
Online brokerage and banking firm E*Trade Financial Corp. picked BBDO New York as its advertising agency of record for 2005 after it executed an integrated marketing project last fall.


The account, worth $60 million, represents a return to financial services for BBDO New York, which is part of Omnicom Group Inc.'s BBDO Worldwide network.


Under BBDO New York, advertising will position E*Trade, New York, as a provider of diverse financial solutions. Both the retail and the capital markets are targets. Across multiple media, the E*Trade ads will break this quarter.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters





Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.