BBDO acquires Barefoot

Share this article:

The 15-year-old agency will become part of BBDO North America and a member of the Proximity Worldwide Network, BBDO's global direct and digital marketing network.

Proximity currently services clients in 50 countries around the world. Its efforts to date have focused on building the network in Europe and Asia.

“We will use the acquisition of Barefoot to help bolster our Proximity footprint in the US,” said a BBDO representative who declined to be named, in an e-mail to DMNews. “We felt [that] this was a good time to forge a partnership.”

Doug Worple, Barefoot's founding partner and CCO will continue to lead Barefoot and will also become a member of the Proximity Worldwide board. Each of Barefoot's partners will stay with the company and continue to hold shares in the agency.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.