BBBOnLine, European Groups Plan International Privacy Program

The Better Business Bureau's BBBOnLine, the Federation of European Direct Marketing and Eurochambres - the Association of European Chambers of Commerce and Industry - yesterday announced an initiative to develop an international privacy seal and promote consumer confidence online.

"The worldwide success of e-business depends on consumer trust," Ken Hunter, president of the Council of Better Business Bureaus and BBBOnLine, said in a statement. "This initiative's goal is to create common standards, a consistent alternative dispute resolution framework and a recognizable trustmark upon which every online shopper, no matter what their base of operation, can rely."

BBBOnLine operates a trustmark program in the United States and Canada.

The three organizations advocate self-regulatory programs with dispute resolution provisions. The groups aim to standardize such practices and create a globally recognizable seal that they hope will eliminate consumer concern regarding international e-commerce. The target date for the program's launch is early 2002.

The three organizations also are urging businesses and governments outside North America and the European Union to regulate their e-commerce practices.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions