Bazaarvoice debuts Ask and Answer

Share this article:

User-generated services firm Bazaarvoice, whose clients include Dell, Macy's, Overstock.com and Petco, has extended its platform with a new service called Ask and Answer.

Ask and Answer lets consumers engage in a dialogue about products by posting questions and answers about items on a retailer's product page. Questions like "Does this camera work well in low light?" and "Is this a good toy for a 3-year-old?" can be posted by curious shoppers and then answered by customers who have experience using the product.

"It's like a forum but it differs from forums because it is conveniently in the purchase path," said Sam Decker, vice president of marketing and products at Bazaarvoice, Austin, TX.

The Ask and Answer service is integrated on a retailer's site and hosted by Bazaarvoice. The platform can work with Bazaarvoice's ratings-and-reviews service and integrate with e-mail, Web analytics and existing discussion forum software.

For security, Bazaarvoice uses human-review and best-practice policies together to ensure accuracy and relevancy of answers. Questions and answers are screened for profanity, racial slurs, and other inappropriate content. Bazaarvoice also has community managers available to help retailers create strategies based on consumer-generated content. Ask and Answer also aims to optimize search rankings for landing pages.

"We have seen an increase in search optimization ratings since people often enter a question about a product into a search engine," said Brett Hurt, founder/CEO of Bazaarvoice.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.