Bayer Gathers Data with Promotion at Aleve Web Site

Share this article:
Bayer Consumer Care, the Morristown, NJ, marketer of pain relief medications, yesterday said it had launched a new Web site for its Aleve nonprescription analgesic product.


The site is capturing consumer data through an offer for free samples of Aleve, a pain reliever marketed for its long-lasting effects. Through a fairly extensive questionnaire, the company is asking for information about how often the consumer takes nonprescription pain relievers and what brands are used, in addition to other income about household composition, demographics and income.


The survey contains a message that the information will only be used by Bayer.


A spokesperson from Bayer was not available to discuss how the company might use the information in future marketing efforts.


The site, which was created in collaboration with The Quantum Group and Savatar, also offers price comparisons between Aleve and other leading analgesics, tips on avoiding and managing different types of pain, answers to frequently asked questions and toll-free number for additional questions.


The Quantum Group is the consumer healthcare communications arm of CommonHealth, and Savatar, which specializes in interactive and cross-channel communication. Both CommonHealth and Savatar are divisions of the WPP Group of companies.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.