Bayer campaign, sweepstakes honor women's milestones

Share this article:

To honor the 50th anniversary of the introduction of the birth control pill, Bayer HealthCare Pharmaceuticals has launched a campaign paying homage to the past five decades of women's history. Interpublic Group agency Initiative created the campaign, which includes social networking, e-mail and sweepstakes elements.

The campaign includes the “Make Your Mark” contest, which allows women to compete to win a $5,000 grant. For this competition, which will run through June 28, women must describe their goals and how to plan to achieve them. The company will pick three winners, who will be flown to New York and photographed by legendary photographer Annie Leibovitz. Bayer will feature their photos and stories in an online collection later this year.

Visitors to the campaign Web site can make a financial contribution and take the “50th Anniversary Pledge of Empowerment.” For each pledge, Bayer will donate $1 to Step Up Women's Network, a nonprofit focused on advancing young women.

E-mail newsletter and campaign partner DailyCandy is also promoting the contest. Ogilvy PR is managing the public relations efforts under Bayer's supervision.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.