Battle Blog

Watch This: Comcast and DirecTV Square Off

Watch This: Comcast and DirecTV Square Off

Whatever you consider to be "must see," there's no shortage of options in digital entertainment. So, how do Comcast and DirecTV stack up against each other? Here's a quick look at how both companies fare across various marketing channels.

Sudden Death: The Ravens & Niners Through a Marketing Lens

Sudden Death: The Ravens & Niners Through a Marketing Lens

The business of NFL football is much more than the game on Sunday.

Jobs Available: Two Popular Employment Sites Go Head-to-Head

Jobs Available: Two Popular Employment Sites Go Head-to-Head

How do Monster and CareerBuilder stack up against each other? Here's a quick look at how both companies fare across various touchpoints.

Come fly with me:  A side-by-side comparison of two top travel sites

Come fly with me: A side-by-side comparison of two top travel sites

Orbitz and Kayak are two of the bigger fish swimming in a pond that is supersaturated with competing travel sites. So, how do they stack up against each other?

Presidential candidates fight to the finish with strategic campaigns

Presidential candidates fight to the finish with strategic campaigns

The president race is an epic brand and marketing battle being waged by two warring forces for market supremacy.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.