In 2008, software company Providence, RI-based BatchBlue released its BatchBook social CRM platform, which aims to help small businesses -- half of its clients have 10 employees or less -- cultivate relationships with their customers through social media. Pamela O'Hara, co-founder and president of BatchBlue, recently discussed social CRM with DMNews.
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The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.