Barton Cotton turns over holiday card buyers to Rickard

Share this article:

Barton Cotton awarded its Holiday Card Center Buyers list to Rickard List Marketing on April 21. The file is new to the market.

Buyers are supporters of nonprofit organizations for whom Barton Cotton has provided a holiday card program. Fifty-one percent of these prospects are female.

The 289,439-universe list is available beginning at $90/M.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.