BarnesandNoble.com Takes Stake in Digital Book Dealer
Fatbrain, an online retailer of textbooks, plans to spin off the Santa Clare, CA-based unit, which offers downloadable digital versions of books and texts.
The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.
Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.