BarnesandNoble.com Takes Stake in Digital Book Dealer
Fatbrain, an online retailer of textbooks, plans to spin off the Santa Clare, CA-based unit, which offers downloadable digital versions of books and texts.
Industry experts explore the value in a person's cyber identity for marketers.
The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.