BarnesandNoble.com Takes Stake in Digital Book Dealer
Fatbrain, an online retailer of textbooks, plans to spin off the Santa Clare, CA-based unit, which offers downloadable digital versions of books and texts.
In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.
Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.
Industry experts explore the value in a person's cyber identity for marketers.