BarnesandNoble.com Takes Stake in Digital Book Dealer
Fatbrain, an online retailer of textbooks, plans to spin off the Santa Clare, CA-based unit, which offers downloadable digital versions of books and texts.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.