BarnesandNoble.com Takes Stake in Digital Book Dealer
Fatbrain, an online retailer of textbooks, plans to spin off the Santa Clare, CA-based unit, which offers downloadable digital versions of books and texts.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.