BarnesandNoble.com Tackles E-Publishing

Share this article:
BarnesandNoble.com will launch an electronic publishing imprint called Barnes & Noble Digital in an effort to create a "direct link between authors and their readers," the company said in a statement yesterday.


In order to attract prospective authors, the company will set a higher royalty rate than royalties for other electronic book publishers.


Barnes & Noble Digital will also develop original electronic books from well-known authors. The unit's first title will be "The Book of Counted Sorrows" by Dean Koontz.


The electronic titles will be available this spring.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.