BarnesandNoble.com Tackles E-Publishing

Share this article:
BarnesandNoble.com will launch an electronic publishing imprint called Barnes & Noble Digital in an effort to create a "direct link between authors and their readers," the company said in a statement yesterday.


In order to attract prospective authors, the company will set a higher royalty rate than royalties for other electronic book publishers.


Barnes & Noble Digital will also develop original electronic books from well-known authors. The unit's first title will be "The Book of Counted Sorrows" by Dean Koontz.


The electronic titles will be available this spring.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.