BarnesandNoble.com Reports 23 Percent Sales Increase

Share this article:
BarnesandNoble.com expects first-quarter sales to increase 23 percent from the corresponding period a year ago, the company said yesterday. The firm predicts first-quarter sales of $109 million, according to reports.


Complete details for the quarter, which ended March 31, will be released April 26.


The sales increase was achieved with a minimum of promotional offers, such as free shipping, and with no online advertisements, the company said.


"In an environment where the flattening of e-commerce sales is being widely reported, especially in the book industry, our sales continue to grow, which is a clear indication that e-commerce is an important component of the book-selling retail marketplace," vice chairman Steve Riggio said in a statement.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.